Originally posted by Houston Business Journal
Riders in this year’s BP MS 150 Bike Ride won’t have to worry about not being connected while on the road to Austin.
Mobile marketing company Mobile FKM, a unit of Houston advertising agency FKM, has created an application to send weather updates, road conditions and alerts in the form of individual text messages to cyclists’ mobile phones.
All riders, volunteers and friends can get weather and ride text messages by cellphone during the BP MS 150 weekend by texting RIDER, VOLUNTEER or FRIEND to 777111.
The two-day, 25th anniversary BP MS 150 Bike Ride, benefitting the National Multiple Sclerosis Society, Lone Star Chapter, takes place April 18 to 19. More than 13,000 cyclists and 400 volunteers are expected to take part in this year’s ride.