Stage 1: Choose Your Battles

Phillipe Gilbert is one of the best cyclists in the world. Indeed, in the middle of June he was ranked #1 in the World Cycling Tour. Today he gained a few more points towards that ranking, his first ever Tour de France stage win, and his first ever maillot jaune.

If you follow pro cycling, even marginally, you probably heard about Gilbert’s string of victories in April, taking 4 massive wins in 11 days. Any one of those results would make a rider’s career, and to string them together was just spectacular.

Last week, he gave a hint of his form and a foreshadowing of what we can expect at the Tour, by winning the Belgian National Championships. Okay, you’re asking what you, the average cyclist, can learn from this. Well, I’m glad you asked. Gilbert was winning everything in April, and is winning again now, but do you know what he was doing between then and now? He was training. No races. Too often we as cyclists get caught up in events, and forget to train. Racers race every weekend. Rally riders do every rally then can get to. How many people do you know that haven’t missed a group ride since Clinton was president?

Your goal may be as dramatic as the state championship, or as humble as finishing the Saturday ride with the group. Whatever it is, make it your chosen battle so that you arrive fresh, fit, and hungry.

Steen A. Rose is an elite cycling and triathlon coach. He started coaching in 2003, and has been an Elite Coach with Training Bible Coaching since 2009. Steen is also captain of the Sun & Ski/Subaru Cycling and Triathlon teams. He has been racing since 1997, holds a Category 1 license, and has 13 state championships, 3 national medals, and 4 international podiums to his credit. He can be reached at srose@trainingbible.com

TOMS Mystery Box – Guess What’s Inside!

The TOMS Mystery Box unveils the next chapter of One for One. For TOMS, the next chapter starts on June 7th, when they wont be just a shoe company anymore, but the One for One™ company. What’s your next chapter? How do you want to build a better tomorrow?

Join us at the Memorial City Sun & Ski Sports or the Grapevine Sun & Ski Sports, June 7th, for the launch of the new product from TOMS. Take a guess of what’s in the box for a chance to win a $100 Gift Card from Sun & Ski Sports!

Haro Bikes – Ramp It Up BMX Demo Force

Come watch Haro BMX riders Allan Cooke, Dan Sieg and Land George demo Haro bikes. Plus, test ride a Haro bike on our mobile park set up. You choose the bike, we provide the fun!

Bay Area Sun & Ski Sports
June 10, 2011
11 AM – 6 PM
View Store Location

Westheimer Sun & Ski Sports
June 11, 2011
1 PM – 7 PM
http://www.sunandski.com/Articles.asp?ID=226
View Store Location

Katy Mills Sun & Ski Sports
June 12, 2011
11 AM – 5 PM
View Store Location

Registration for 2011 BP MS150 & Team Sun & Ski Sports

Riding in the 2011 BP MS150?  It’s registration time!

7729056860930-2TRegistering for the 2011 BP MS150 is a little different than last year.  Top Fundraisers will get first dibs on registering first and general riders will have to wait.

Details of the registration process are below:

Top Fundraisers Priority Registration

  • If you raised a minimum of $1,000 in the 2010 BP MS150, including Club 300 members, you will have the first opportunity to register for the 2011 BP MS150.
  • You should have received an email notification the week of September 13 with detailed instructions.
  • Top Fundraiser Priority Registration is from October 11-18.

General Registration

  • Registration will be a first-come, first-serve basis beginning Wednesday, October 20 at 10:20 am.
  • You can register at www.ms150.org for General Registration.

Please note, Team Priority Registration is not offered!

When registering for the 2011 BP MS150, whether you are a Top Fundraiser, returning rider or new rider, be sure to specify that you want to ride with Team Sun and Ski Sports.

*If you are having trouble finding Team Sun and Ski Sports when registering, register as an individual rider and you can be placed on the team at a later time.

After registering for the 2011 BP MS150, you will need to officially register for Team Sun and Ski Sports at www.sunandski.com/events to receive great benefits that Sun and Ski has to offer.

The cost is $95 and gets you a team jersey, entrance into 5 recommended MS150 training rides ($175 value), store discounts, pledge rebate and much much more!
Visit www.sunandski.com/ms150 for a full list of benefits.

For questions or concerns about registering for the 2011 BP MS150, call the National MS Society, Lone Star office at 713-394-2900.

Questions about Team Sun and Ski Sports?  Email the Team Captain at teamcaptain@sunandski.com.

Virtual Easter Egg Hunt @ Sun & Ski Sports

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Why should kids have all the fun? Welcome to the 2nd Annual Virtual Easter Egg Hunt at Sun & Ski Sports. Weve hidden 150 eggs throughout our website and social networks, each with a prize attached.

Browse the sites and maybe youll get lucky and find a 25% Coupon or a sweet pair of Flow Snowboard Bindings. Better yet, maybe you win the CEOs favorite coffee mug! Hurry, this one day event starts and ends on April 1, 2010.

MORE DETAILS »
START HUNTING»

easteregghuntbunny2010HOW TO ENTER:

Remember when you were 7 and you ran around your Grandmas backyard looking for the eggs your Dad hid? Its kinda like that, except the egg hunt is entirely online and the big kid cant steal the eggs out of your basket when youre not looking. Weve hidden 150 eggs randomly throughout the website, each with a sweet prize attached! Some eggs are easy to find, others are deeply hidden in the crevasses of our virtual sofa, which you may never find them or could die trying.

Heres how it works… search the site looking for Easter eggs, when you find one, it will have a redemption code that corresponds to one of the many prizes listed here. Add that prize to the cart, enter the coupon code listed on the egg in the discount box and then, hit apply. Bada-Bing you now claimed the free egg! Now, just go through the checkout process like normal and youre done.

Important note: I dont recommend consuming the Taco from the taco bus down the street if you do, its at your own risk. Although some of our staff swear by its goodness, its still from a literal bus on the corner. Maybe I’ll throw in a pack of Pepto to go with that one.

Sun & Ski Sports to host its annual “Bike U”

Bike U Houston - Register Online Today

Sun & Ski Sports is calling all cyclists! Whether you’re on a racing team, training for the 2010 BP MS150 or just learning how to ride a bike, Sun & Ski Sports invites to you to attend its annual “Bike U,” Customer Appreciation Weekend, January 22 from 6-10 p.m. and January 23 from 1-4 p.m. at Sun & Ski Sports, 6100 Westheimer.

“Bike U” will feature cycling-specific clinics designed in helping you prepare for training, eating right, riding with more skill, and aiding you to graduate to more challenging events. Hands-on clinics include road maintenance, safety, training, general maintenance, women’s specific, nutrition and MS150 preparation.

Along with the cycling-specific clinics, Sun & Ski Sports will provide free food and drinks, door-prizes will be given away throughout the night and bike manufacture reps will be present to answer any questions you may have about their products.

“Whether you’re a longtime cyclist or brand new to the sport, Bike U provides the latest product information and safety, nutrition and maintenance clinics that help keep everyone safe on the road,” said Dale Mikulan, Sun & Ski Sports Merchandise Manager-Bikes, whose stores sell more bicycles in Houston than any other bike shop in the city.

Are you looking for tips on general bike maintenance? This clinic will equip you for minor derailleur adjustments, drive train lubrication and visual inspections that will have your bike riding easier and smoother.

Safety first is one of the main concerns of riding your bike. The safety clinic will frame your mind, help with road etiquette for fast or slow riders and will provide you with a 12-step program for group cycling.

Cycling is not only a sport for men, but also a sport for women. At the women’s specific clinic, everyone will learn what clothing and equipment is needed for the female body, how to improve the cycling experience for women and how women should respond to sport’s risks.

Does your bike feel uncomfortable or painful when you ride? Improper bike fit can cause serious discomfort, which includes, back pains, burning feet, stabbing knee, sore hands, achy shoulders and a stiff neck. Sun & Ski Sports will offer a free bike fit analysis to every attendee at “Bike U” with its CRM Body Scanning Laser Fit. This will provide you with maximum efficiency and comfort while riding your bike. Be sure to bring your bike!

As part of comfort and efficiency, Sun & Ski Sports will also provide the Look Keo Laser Cleat FIT System. This will properly analyze your pedal stroke along with optimizing your most efficient cleat position.

Visit sunandski.com/events for a complete schedule of all clinics.

A full-service bike store, Sun & Ski Sports sponsors the third largest fundraising team in the MS Society Lone Star Chapter’s MS 150 and the Tour de Houston and is title sponsor of the Southern Elite Cycling Team (past seven years), Sun & Ski Sports Criterium Races and Sun & Ski Sports Tour de Donut. Known for its highly individualized approach to outfitting cycling experts as well as beginners, the store provides customers free customized bike fits and lifetime adjustments on all bike purchases.

Sun & Ski Sports, the “guide to the great outside,” outfits enthusiasts who ski, run, hike and bike around the world. For further “Bike University” info, contact Natalie Moreno, Promotions & Special Events Manager, (281) 340-5000, ext. 145, or at nmoreno@retailconcepts.cc.

Clinic Schedules

Friday, January 22 – Clinic Schedule

6:00 PM – 6:45 PM 7:00 PM – 7:45 PM 8:15 PM – 9:00 PM 9:15 PM – 10:00 PM
Road Side Maintenance General Maintenance Road Side Maintenance General Maintenance
Safety Women Specific MS 150 Prep Nutrition
Training Nutrition Safety Women Specific
General Maintenance MS 150 Prep Training Road Side Maintenance

Saturday, January 23 – Clinic Schedule

1:00 PM – 1:45 PM 2:00 PM – 2:45 PM 3:00 PM – 3:45 PM
Road Side Maintenance General Maintenance Road Side Maintenance
General Maintenance Road Side Maintenance General Maintenance
MS 150 Prep MS 150 Prep MS 150 Prep

Share Your Warmth – Coat Drive and Range Sale

This November, take time to “Share Your Warmth” with those in need by donating gently used winter apparel to Star of Hope at Sun & Ski Sports winter clothing drive November 9-23. “Share Your Warmth” collection boxes will be set up to collect new or gently used coats, jackets, sweaters, hats and gloves at all five Hous…ton-area Sun & Ski Sports locations.

Over the past 11 years, Sun & Ski Sports has collected more than 27 tons of clothing to provide warmth to Houston’s homeless.

“Share Your Warmth” collections are located at Sun & Ski Sports stores through out the Houston area: 6100 Westheimer, Memorial City Mall, Katy Mills Mall, 5503 FM 1960 West and 1355 Bay Area Boulevard.

While you’re at the store, be sure to take full advantage of our entire store on sale! Every ski, every bike, everything! The more you buy, the more you save!

Visit www.sunandski.com/shareyourwarmth for more details!

BP MS150 Priority Registration – Team Sun & Ski Sports

If you are getting registered for the BP MS150 ride for 2010 and wanting to join Team Sun & Ski Sports, when you get to the registration page that allows you to search for your team, use the search term “Sun And Ski Sports” to find us. If you need further assistance, please contact us through the comment section below and we’ll be glad to help!

Dallas Bike Ride: Sunday Bagels, Bikes and Bananas

Come meet up at the Arlington Sun & Ski Sports for Bikes, Bagels, & Bananas, our weekly Sunday morning ride. For your convenience, we open the store at 7:30 AM in case the riders need supplies.

When: Tuesdays @ 6:15 PM | Where: Arlington Sun & Ski Sports | Cost: Free

Join us every Tuesday evening for some mountain bike riding though the south part of the Dallas Metroplex (OCNP, CH, BP, BC, RL). Beginners, intermediate and advanced riders are all welcome to join us.

Length: The length of the ride is 30 miles. Please make sure your bike is in working order before we head out.

Note: This is an unsanctioned ride; all riders assume responsibility for their own skill level and actions. Helmets and hydration are strongly recommended.

Questions? Call Scott or Stan at 682-433-0027.

Looking for more information about our Arlington Bike Shop? Visit our Arlington Sun and Ski store or view our online selection of cycling apparel and cycling accessories. Feel free to also peruse our list of bike shop services.

Weekly Tuesday South Dallas Metroplex Mountain Bike Ride (and Good Eats)

Originating from our Arlington Sun and Ski Sports location, we’re now hosting Taco Tuesdays, a weekly mountain bike ride followed by a meetup at Fuzzy’s Taco Stand for free chips and queso/salsa!

When: Tuesdays @ 6:15 PM | Where: Arlington Sun & Ski Sports | Cost: Free

Join us every Tuesday evening for some mountain bike riding though the south part of the Dallas Metroplex (OCNP, CH, BP, BC, RL). Beginners, intermediate and advanced riders are all welcome to join us.

Length: The length of the ride varies depending on the trail but average 6 – 10 miles. Please make sure your bike is in working order – we may not always have access to the shop.

Note: This is an unsanctioned ride, standard IMBA/DORBA trail rules apply and all riders assume responsibility for their own skill level and actions. Helmets and hydration are strongly recommended.

Questions? Call Scott or Stan at 682-433-0027.

Looking for more information about our Arlington Bike Shop? Visit our Arlington Sun and Ski store or view our online selection of cycling apparel and cycling accessories. Feel free to also peruse our list of bike shop services.