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Sun & Ski Sports to Open Two Stores in Dallas Market

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Houston, TX – August 12, 2008. . . . . Houston-based Sun & Ski Sports, known as the “guide to the great outside,” is bucking the prevailing retail economic indicators by opening two new stores this year representing more than 40,000 square feet of retail space. Both stores are located in the Dallas market.

The 19-store adventure sports retailer will unveil a 26,000-square-foot-store at 1100 West Arbrook Road at Plaza at the Parks in South Arlington August 15 (photo attached) and a 16,000-square-foot store at I-75 and Royal Street in the Royal Crossing shopping center in the North Park area in mid-November. The dual expansion marks the first new Sun & Ski stores to open since 2001 and will add approximately 80 to 100 new jobs in the Dallas marketplace during the height of the holiday season.

“Dallas is a great market where we are not well represented,” said Sun & Ski Sports CEO Barry Goldware, who founded the specialty sporting store chain 27 years ago. “Contrary to popular opinion, we think this is good time to expand because the slower economy affords better real estate deals. We have confidence in the mid- to long-term, and feel these stores should be very successful.”

The company currently has one store in the Metroplex — at Grapevine Mills.

Both Dallas-area stores have been designed with energy efficiency in mind, including P-5 lighting, which uses approx 25 to 30 percent of the electricity of Sun & Ski Sports’ previous stores. The architect is Castles Design Group of Houston.

In the age of the big box sporting goods retailer, Sun & Ski Sports focuses only on five strategic sports categories — skiing (snow and water), bicycling, skating, running and camping. The company hires individuals with years of experience in their respective fields for its specialized retail team: expert snow and water skiers, champion-level cyclists, hard-core runners and campers, and gravity-defying skateboarders and skaters. The staff guides customers to purchase the appropriate sports wear and level of equipment, selecting specific gear for the beginner, intermediate or more experienced sporting enthusiast.

“We stick to an old concept – do a few things, but do them better than anybody else,” notes Goldware. By providing hands-on, high-level customer service and state-of-the-art clothing, equipment and accessories in these specific areas, Sun & Ski helps customers get the most from their sports adventures.
Through its online social network, MOJO (My Outdoor Journey Outpost), Sun & Ski gives customers a platform to share their outdoor sports adventures with each other, whether it’s skiing, cycling, skating, running or camping,

Sun & Ski Sports’ corporate mission to specialize and departmentalize its stores allows for a comfortable, small-store feel. However, with 19 locations plus a 3,500-item strong e-commerce website, Sun & Ski offers big-store competitive pricing. It is the best of both worlds – the feel and service of a specialty shop with the buying power of a chain.

Sun & Ski organizes events in the store and in the field throughout the year. A respected industry leader on the cycling scene – its lines include Scott, Haro, Masi and Marin bicycles; Sugoi, Canari, Pearl Izumi and Primal Wear clothing; and Yakima, Giro and Shimano accessories — Sun & Ski Sports sponsors cycling education and weekly safety seminars.

There are five Sun & Ski Sports stores in the Houston area; and one each in Austin, Grapevine, TX; San Antonio, Miami, Atlanta, Charlotte, Oklahoma City, Tulsa, Cincinnati and Nashville. The company owns three Ski Chalet stores in Arlington, VA, Chantilly, VA and Gaithersburg, MD, and a Ski Stop store in Plainview, NY. Its interactive e-commerce websites (www.sunandski.com and www.skichalet.com) boast more than 3,500 specialty products representing 100 brands.

For information, contact the headquarters’ office (281) 340-5000, ext. 167; online customer support 1-866-786-3869 or go to the web, www.sunandski.com.



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